Social Media has become one of the fastest growing and most powerful tools for marketing strategies. Platforms such as Instagram, Facebook, Twitter, YouTube, LinkedIn (etc.) have enabled us to connect with diverse audiences and help us better understand the industry of our business and trade.
Engage with your customers on multiple platforms and channels as prescribed by your audience.
Target specific audiences and reduce the costs of traditional branding methods.
Receive the same potential return that offline networking does. In other words, you get back what you put into it.
Morgan Pappas has a versatile career as a performing musician and business entrepreneur. After receiving her Bachelors of Arts from NYU and Masters of Music from Aaron Copland School of Music, she launched a freelance music career in NYC that was quickly propelled by her global links through modern-day communication.
Recognizing social media's ability to connect individuals and grow extensive platforms to reach audiences, Morgan found that she could use her marketing skills and social media expertise to help others. After working with several artists and small business, she has designed systematic approaches to building successful social media campaigns to help her clients reach their maximum potential through social engagement.
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Becoming a valuable source of information for your audience requires fresh content that showcases your expertise. Working with you and your team, I create high quality original content catered to your specific branding purposes. This can be original content, editing current content, providing sources for maintaining aesthetic continuity, and influencer scouting.
Discuss ways to improve your social media presence and optimize viewership. This can include branding concepts, tools for outreach, content advice, and lists of appropriate applications and resources for growth.
Develop a fully customized strategy based on your unique needs, and then execute your social media marketing strategy on a daily basis. You run your business; I run your social media by authentically and actively building an engaged community of followers.
Morgan has a natural gift for marketing. I have worked with hundreds of marketing executives, in many different sectors, over my 35 year career and very few have the intuition, raw brain-power, and ability to communicate her ideas like Morgan. It is amazing to "watch" her work. She generates ideas like sparks off a grinding stone. I saw this when she was hired to work on The Virtuosic Flutist social media campaign. She took an idea and turned it into a multi-platform presence that quickly grew to over 5,000 followers (currently at almost 7,000). Morgan has a keen understanding of social media and its trends. She is very well organized while maintaining a keen creative vision for the artist. When her contract was completed she went above and beyond to provide the resources and guidance for the account to continue to grow. I assume/hope that I will work with her again and give her the highest possible recommendation.
Morgan was able to help me refine vision for my account and set up the necessary strategies for achieving the goals I had. Her expertise and knowledge in the field of social media were an indispensable asset to the success of the product I was selling as well as to the growth of followers on my account which blossomed from 0 to 5000 within only a few months.
Morgan is an extremely reliable account manager. Her communication through both email and phone was always timely and of the highest professional quality. She was able to clearly articulate important tasks and strategies as well as navigate timelines with excellence. Her excellent management and professional communication skills made the experience of developing my account and promoting my product both highly successful and enjoyable.
I've been working with Morgan for the last 2 months and I'm so impressed! Her subtle but effective approach is increasing and improving my social media presence and professional profile, and she's creative, expert and organized in all her work. You can't go wrong with Morgan!!!
I first turned to Morgan when I needed help to bring more flutists to my upcoming workshop. On our first call, Morgan was very helpful and offered me many ideas and tactics which could help me before we even started working together officially. While working with her, I was so happy by how professional and timely she was about everything. She gave me some out-of-the-box type of ideas and helped me fill out my class. Since then I've been working with her to promote all of my upcoming workshops as well as my private teaching practice.